Elizabeth Gaskells Ruth as a Victim of Circumstance :: Elizabeth Gaskell Ruth Essays

Elizabeth Gaskell's Ruth as a Victim of Circumstance When her parents die when she is still very young, innocent Ruth Hilton is sent to the city by the guardian she does not know. In the city she is to learn the trade very common for young girls during this time, that of the seamstress (Ugoretz), but events take a drastic turn when she becomes noble Mr Bellingham's mistress. Only 16 years old, Ruth is thrown into the for her unknown adult world and in this world, she cannot separate right from wrong and is thus considered to be a sinner. However, life is never simple and straightforward and in this essay, I discuss the moral aspects of the novel to decide if Ruth really is a bad person. What do we know about Ruth? Well, she seems to be very innocent and not at all aware of Bellingham's intentions, maybe due to the fact that she was left an orphan at such early an age. Like in most literature of this era, descriptions of sexuality are left out and the only way we find out that Ruth and Bellingham have a sexual relationship (although of course we guess that this is the case) is when we are told that Ruth is pregnant, but we are never told whether she knows how this baby was conceived. My guess is that she had never been told about sexuality and knew little about marriage, else a religious and piteous girl like her would never have been this blind to what she was doing. She knows that her relationship with Bellingham make other people talk, but she does not seem to understand why. She could not have known how wrong it was and that this really is the case is confirmed by Ruth herself: "I was very young; I did not know how such a life was against God's pure and holy will - at least not as I know it now" (p 246). When she learns that she is expecting a child, her only wish is to make this child grow up to be good and religious. She promises God that she will try only to do good deeds to make up for her sins, a promise she keeps during the rest of her life. The real hero in this novel is the Dissenter minister Mr Benson, who feels for Ruth and wants to protect her.

M&S Case Study Essay

Introduction As stated by Andrew (2001), the Porter’s generic strategies framework assist the business to evaluate a competitive atmosphere. The five Porters force mainly deal with entry threat, power of buyers and suppliers, substitute’s threat, and competitive rivalry. The threat of entry According to Porter (1980), entry freedom into a new market is normally considered an indication of the extent of company’s competitiveness. Porter further states that the larger the barriers to entry, the less the threat of new companies moving into the market. Marks and Spencer individually can keep prices low strategically to minimize possible entrants into the market. This is called entry deterring pricing that establishes a barrier to other competitors. As stated by Anthony (1999), these barriers are unique characteristics of an industry that defines it. The barriers decrease the pace at which new firms enter the industry thus maintaining low profits levels for other companies. The power of buyers For Marks and Spencer to root to its customers, it has to emphasis on grassroots acquisition of customers so as to offer an enlarged bargaining power to them. Consumers can improve their bargaining power suppose the services or products of an organization are not affordable or are of low quality. The consumers an also have strong bargaining power suppose they purchase standard, undifferentiated goods from suppliers. The buyers will be weak if producers can over own retailing if the producers are not standardized and the buyer cannot switch to another product (Johnson and Scholes, 2002). The company has tried to minimize such cases for high competitive advantage. The company has also to find new delivery methods that will improve customer satisfaction. Power of suppliers According to Porters (1980), a supplier can have influence suppose the company works within a limited market and there is a degree of substitutability. As asserted by Grant (2005), there are some factors that determine the power of the company to attain all the needed account to meet the relevant profits. There are credible onwards integration threats by suppliers, supplier’s concentration, cost of switching suppliers, and its powerfulness to boycott low quality products (Anthony, 1999). The company has to maintain a chain of suppliers for its products to beat the competition. Threat of Substitutes Porter (1980) describes the threat of substitution as the identification of substitute products that can perform the same function as the product in question. Marks and Spencer experiences some threats from the products of other companies. To an economist, intimidation of competitors take place supposes the product demand is affected by change in price of the competitors. Marks and Spencer’s products demand have been adversely affected by the strategic change in prices of other companies (Coyne, 1996). The new fashions available and the changing dressing mode are creating high competition between Marks and Spencer and other competitive companies. Rivalry Marks and Spencer faces high competition because various companies have emerged producing high quality products at affordable prices. This high concentration shows that the company has many competitors and majority has an important market share. To counter competition, Marks and Spencer has managed to lower prices so as to gain a temporary advantage. It has also strived to improve their product features and qualities during the manufacture (Grant, 2005). References Andrew, H., 2001. Understanding Potters five force analyses in the industries: view in the global world. Macmillan publishers. pp.22-27. Anthony, W., 1999. Strategic comparison of business to consumers’ relationships. Macmillan publishers. Coyne, K., 1996. Bringing obedience to policy. The McKinsey Quarterly. No.4. Grant, R., 2005. Modern policy investigation. The Blackwell Publishing Ltd., Oxford (U.K.). Johnson & Scholes, 2002. Strategic Management. 6th ed. Exploring Corporate Strategy Text & Cases.

Introduction to Clinical Trial

Introduction to Clinical Trial Introduction Studies show that human behaviors are subjective to whatever each one believes or knows. In fact, in most studies the expectations tend to present certain degrees of risks that influence the research outcomes. The expectations seem to occur particularly whenever the assessments show some level of subjectivity. The resultant effect is the generation of biased findings.Advertising We will write a custom research paper sample on Introduction to Clinical Trial specifically for you for only $16.05 $11/page Learn More Thus, researchers in clinical trials tend to use masking also dubbed as blinding in order to get rid of the biasness. However, many clinical researchers across the globe seem to comprehend the term blinding although there are perplexities lurking afar the general understanding of the term. For instance, the types of blinding namely triple blinding, double blinding, and single blinding have different meanings according to various individu als. The different views create miscomprehensions resulting from the confusing meanings. In clinical trials, blinding has a very rich account that has been in existence for centuries. According to medical literature, blinding entails making all the data collectors (assessors), healthcare providers (investigators) and trial participants uninformed about the allocated intervention in order to avoid the influence of such information. Besides improving the trial participants’ retention and conformity, blinding minimizes knowledge bias also called the differential evaluation of results. This research examines the importance of blinding in clinical trials, the types of blinds, as well as offers recommendation on the best type of blind. The importance of blinding in clinical trials Blinding plays an invaluable role as a methodological aspect of the randomized controlled trials in clinical research studies. In other words, blinding provides the most favorable devices for minimizing t he probability of disparity in treatment as well as the evaluation of outcomes in clinical trials. Besides, the cover up of group allocation from a number of individuals involved in clinical studies comes with its own justifications and significance (Devereaux, Manns, Ghali, 2001). When randomized controlled trials are conducted well and thoroughly, the ingredients for the provision of optimal approximations arise from the effect of the intrusions involving surgeries. In addition, masking has a strong point in augmenting the validity of statistical experiments applied in the justification process. This arises founded on the fact that the disparities incurred in the intervention groups and control groups portray the differences between two random samples of the population. In essence, the disparities amid the control and interference study groups ought to be evaluated against the likelihood expectations in the research populace (Kaptchuk, 1998). Numerical experiments are based on va rious presuppositions ranging from adequate test sizes to the standard variation allocations that are autonomous from blinding as a fraction of the study plan.Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Secondly, blinding in clinical trials produces a cluster of attributes that are similar considering the known and unknown aspects of prognosis. For instance, through the generation of two factions of focus that have comparable attributes, blinding appears to be important in reducing the predisposition arising from the event where a single group of the sample has attributes that are either recognized or indefinite. The attributes must be influencing the connection that exists between the intervention and the expected results. Third, through blinding in clinical trials, there is the elimination and minimization of the remaining prejudices to the least levels. For instance, predispositions can take place at different levels during clinical trials. In fact, the period of the prospective evaluation where the healthcare providers, investigators, and screening teams such as data safety monitoring boards are blinded as the subjects’ consigned cluster. At this point, the healthcare providers’ comprehension has the effect of influencing the clinical care of the subjects thereby leading to bias (Kaptchuk, 1998). Additionally, during the assessment of the results as well as judgment deliverance, the evaluators of the results are masked in order to be invisible to the subjects of the assigned group. In the event where the outcome assessors are unmasked involving the board responsible for making the final judgment on the accomplishment of the clinical trial, the evaluators may be biased due to their preconceived expected result perceptions. Moreover, during the actual assignment that precedes masking the group in focus to their assigned cluster, th e unmasked subjects are capable of changing their individual actions and the autonomous evaluations relating to the qualities of life, which are key endpoints in clinical trials. Generally, failure of the subjects to comprehend clearly their assigned groups would bring the likelihood of them crossing from the control group to the intervention cluster (Sackett, 2007). Similarly, the blinded subjects portray less likelihood of being eliminated from the study. Blinding in clinical trials also has ethical importance. In fact, masking subsequent to clinical trial ensures that all subjects are provided with equal opportunities during the trial. In essence, clear and proper randomization in allocating the subjects to the intervention or control cluster is irrespective of any predisposition of the conceived intentions.Advertising We will write a custom research paper sample on Introduction to Clinical Trial specifically for you for only $16.05 $11/page Learn More B linding is also important in preventing the subsequent assignments in clinical trial from being recognized. Thus, blinding enables healthcare providers to be unable to know the next group of patients that are to be allocated prior to entering the trial. For instance, a doctor administering a new drug intended to help patients lose their body weights is required to randomize the subjects to the new weight-losing drug. If the doctor knows the drug that is to be administered to the next patient, the possibility of the doctor inclining to the patients is perceived to benefit more from the administration of the drug. Based on this development, blinding is very important in the elimination of the predetermined awareness of upcoming cleaning trial assignments (Sackett, 2007). The absence of concealment leads to overestimation of the intervention consequences. Studies indicate that the utilization of inadequate allocation blinding during clinical trials produces up to over forty percent tre atment effect compared to trials conducted using adequate allocation concealment thereby leading to biasness. For instance, considering a trial of glucosamine in the treatment of knee pain, forty-eight patients underwent randomization for either placebo (n=23) or glucosamine (n=25). Through the employment of blinding experimental design, the results indicated that approximately ninety percent of the patients in the glucosamine cluster recorded improvement in the knee pain (Kaptchuk, 1998). Conversely, approximately twenty percent of those in the placebo group recorded improvement in knee pain. Based on the results, it is evident that the application of adequate concealment in clinical trial gives standardized treatment effects. Moreover, blinding during clinical trials makes sure that the concealment schemes are unknown using adequate blinding techniques. For instance, the use of sequentially numbered, opaque, and sealed envelopes is an example of blinding technique thereby assuring adequate concealment. Types of blinds Even though the term blinding brings difficulty and confusion in understanding, a number of pollsters throughout the globe today comprehend it better than they used to do in the past. In fact, the researchers have mystified blinding with the allotment concealment due to misapprehension. According to the different opinions and understanding of the diverse groups of people, there are three types of blinding (Schulz, Chalmers, Altman, 2002). The types of blinding include triple blinding, double blinding, and single blinding. In all the blinding cases, the assessors, investigators in the trial, and participants are blocked from the familiarity with the investigation assignment. All these types are opposed to an open label or non-blinded clinical trials where the recipient of the intervention becomes identified using everybody in the trial process.Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More When all through the entire process of trial a single party out of the three groups of characters in the trial remains unaware of the intervention project, the clinical trial is dubbed as single blinding. However, bewilderment when defining single blinding may occur given that the assessor lacks familiarity with the intervention, but the examiner and the participants are aware of such interventions. Conversely, some differences emerge in the case of double binding trial (Juni, Altman, Egger, 2001). For instance, during the whole process of double blinding trial, the evaluator, examiner, and the participants are all not in possession of the facts of the intervention mission. As such, the researchers are at times hoodwinks in that the whole group is kept unaware of the intervention assignment. Interestingly, double blinding might precisely refer to the two classes in that the examiner as well as the regular assessments in the case of medicinal investigation. In contrast, triple blind ing trail denotes a double blind trial where the unsighted data analysis is sustained. The examiners may observe the experiment as triple blinding when the participants, researchers, and evaluators are all uninformed of the intervention mission. In addition, the examiners perceive an experiment as a triple blind once the evaluators and examiners are both distinct and ignorant of the involvements. The triple bind is not often employed by the examiners to mean blinding of information analysts, evaluators, and contributors (Sackett, 2007). Therefore, all the three categories of individuals in triple blinding clinical trials are scheduled to have no any other information about the involvement tasks. The best type of blind and why In view of all the three types of blinding, I would prefer the double blinding to the triple and single blinding during clinical trials. Indeed, several researchers and medical investigators insist on a double blinding clinical trial as it is of high quality. F or instance, in this type of blinding, failures hardly appear during the blinding process. In fact, all trial participants are very unaware of the preceding and upcoming trails events. That is, everyone lacks knowledge on what the clinical results would be after the trial is completed. Although double blinding is of high quality, it may not offer the most important general quality of the trial. There is an indication of blinding the outcome assessors, participants, and investigators, which might lead to death. However, since double blinding is a sin qua non of the randomized control trial, it prevents biasness. As examined in the practical studies, double blind trial avoids bias to some extents while on regular grounds it puts a stop to biasness than sufficient concealment. Conclusion In randomized control clinical trials, the outcome validity can be maximized through blinding technique, which assists researchers in minimizing information bias. Based on the research analysis, the cl inical trial participants including data analysts, result judges, data gatherers as well as practitioners ought to be blinded. However, despite the presence of different kinds of blinding, very few clinical trials tend to include blinding during research studies. Blinding can only be achieved via the use of inventive and novel methods. Irrespective of the limitations eminent in triple blinding, double blinding, and single blinding, double blinding appears to be the best type of blinding. In this type of blinding, failures hardly appear during the blinding process. References Devereaux, P., Manns, B., Ghali, W. (2001). Physician interpretations and textbook definitions of blinding terminology in randomized controlled trials. JAMA, 285 (3), 2000–03. Juni, P., Altman, D., Egger, M. (2001). Systematic reviews in health care: assessing the quality of controlled clinical trials. BMJ, 323 (6), 42–6. Kaptchuk, T. (1998). Intentional ignorance: A history of blind assessment a nd placebo controls in medicine. Bull Hist Med, 72(2), 389–433. Sackett, D. (2007). Measuring the success of blinding in RCTs: Don’t, must, can’t or needn’t. Int J Epidemiol, 36(3),664–5. Schulz, K., Chalmers, I., Altman, D. (2002). The landscape and lexicon of blinding in randomized trials. Ann Intern Med, 136 (1), 254–59.

Luhrmann and Zeffirelli introduce the characters of Romeo and Juliet in their film versions of Shakespeares play Essay Example

Luhrmann and Zeffirelli introduce the characters of Romeo and Juliet in their film versions of Shakespeares play Essay Example Luhrmann and Zeffirelli introduce the characters of Romeo and Juliet in their film versions of Shakespeares play Paper Luhrmann and Zeffirelli introduce the characters of Romeo and Juliet in their film versions of Shakespeares play Paper Essay Topic: Romeo and Juliet Films are made to make money and attract mass audiences. Most filmmakers want to aim their film at a wide range of people so that their film is a box office success. Films are more advanced than performances of plays in theatres as they can use lighting, sound effects, music and cameras to create atmosphere and influence peoples reactions by using close-up shots of things they want the audience to take notice of. In a film the camera is the viewers eye so they can only see what the camera allows them to but in a play the audience can see everything at once and the camera isnt there to zoom in on something which they need to recognise as significant as it can in a film. Filmmakers can also use costumes and settings to suggest a characters personality or the atmosphere of the place they are in. Also, in films, computerised sound effects and real settings can be used. In films they can have sets outdoors, in houses and anywhere else they need to but in a play they cannot have real settings as they are all artificial and have to be changed for nearly every scene. In plays they cannot have large crowds of people for a battle or suchlike as they would not all fit on the stage so they have to have limited numbers and this, therefore, is not as realistic as it can be in films as they can have thousands of actors if they need them. Lastly, as the dialogue in plays is sometimes far too long, filmmakers often cut the text in places and move it around in the plot until they are happy with their scripts. This technique is not often used in plays as they tend to be more traditional and stick to the original text. The Zeffirelli version of the play was made in the late 1960s and was aimed at a wide range of people from very young to very old. Zeffirelli wanted to give people a traditional film of the play so he kept most of the original text and used music and costumes which would have been appropriate to when the play is set. It was a box office smash hit even though Zeffirelli shocked many people by being experimental he chose two, very young, unknown actors to play Romeo and Juliet and used (at the time) very innovative camera movements. Luhrmann chose a very different approach to making Romeo and Juliet into a film from Zeffirelli, as he did not do a traditional version at all. He aimed it mainly to bring the younger generation of people an understanding of Shakespeare and so modernised it so that it would appeal to the audiences of 1997. Even though there was a 30 year gap between the making of these films, they were both very successful and attracted mass audiences. I will now look at the similarities and differences between the two versions. Both directors decided to frame Romeo the first time he is seen Zeffirelli in an archway and Luhrmann in a cliff. Both the films suggest Romeo has been alone in the first shots of him as he is seen walking back into the city by himself. In both the versions Romeo is implied not to be as rough as the other lads and doesnt seem to fit in with them in Zeffirelli he comes back to the city holding flowers while in Luhrmann he uses very soft focus on Romeos face and Romeo is alone, looking out to sea which implies he is very romantic when none of the other lads are. Also, in both the films, as soon as the camera switches to Romeo for the first time the music becomes slow, dreamy and romantic which is emphasising his youth and romantic feelings. Both directors used, at the time of making their film, very innovative camera movements, for example in Zeffirellis version the camera went through peoples legs in the fight scenes. However, there are also many differences between the two films. Zeffirelli aimed to do a traditional film of the play so that people would know what Shakespeare is really like but Luhrmann aimed to bring the modern generation of people an updated version and to show that the story is still relevant today. Therefore Zeffirelli chose to keep most of the original dialogue from the text, to use Shakespearian costumes and music which would have been appropriate to when it is set but Luhrmann cut lots of the text, did not use Shakespearian costumes and had modern pop music playing in the background. Also, Luhrmann did not set the film in Italy as Zeffirelli did, he set it in a big American city which showed the modern audiences that the play is still significant today. In Shakespeares day, Italy was the main country and also had the most power but when Luhrmann remade the film 30 years later, America was now the Italy of the 20th century and so he set it there so that the viewers would think it applied to them, and was not just a Shakespearian play which was not relevant any more. Luhrmann also used references to modern films in his adaptation which a modern audience would understand and enjoy but Zeffirelli did not have any references at all in his film which suggests that he was maybe trying to appeal to a slightly older generation of viewers than Luhrmann was. Zeffirelli shocked people when he made his film of the play as he chose two very young, unknown actors to play Romeo and Juliet but when Luhrmann made his version in the late 1990s he chose two older, better established, American actors. In Zeffirellis version all the characters except the nurse spoke RP which is often associated with Shakespearian characters but in Luhrmanns he changed the text so that it could be spoken in American English and still sound Shakespearian. Zeffirelli also chose to use two actors who fitted the Italian stereotype of dark hair, dark eyes and olive skin but Luhrmann chose two actors who did not fit it at all. However, I think the main difference between these two film versions of the play is that Zeffirelli opted to do a traditional version and Luhrmann updated it so that it would still appeal to a younger modern audience. The introduction of Romeo is quite similar in both films. I will look at how Zeffirelli introduces him first and then how Luhrmann does it. In Zeffirellis dramatisation of the play as soon as the audience get their first view of Romeo, the music becomes slow, innocent, romantic and dreamy. Romeo is framed by a big archway which emphasises to the audience how small, young and vulnerable he is and he is walking back into the town holding flowers which shows that he must have been alone. As he is holding flowers and smiling this suggests that he is not like the other lads he is not aggressive but is gentle and doesnt seem to fit in with the other lads which is why he has separated himself from them and gone somewhere by himself. He is wearing a traditional Shakespearian costume which emphasises Zeffirellis aim to keep the film as authentic as he could. As the music is dreamy it implies that Romeo is a bit of a daydreamer and he seems to have a dreamy expression on his face until he sees his parents and Benvolio when his expression changes to an uncomfortable, uncertain look. He moves into the shadows of the walls which suggests he is secretive and doesnt want his parents to see him. Zeffirelli then uses a close-up of Romeos face which shows the audience how young he is as he has a heart-shaped face and looks small and gentle. He also fits the stereotype of Italians with his dark hair, dark eyes and olive complexion but in the Luhrmann adaptation Leonardo DiCaprio does not fit this stereotype at all as he is blond with fair skin. This shows how Zeffirelli was keen to keep his version a traditional one whereas Luhrmann wasnt. Zeffirelli also suggests that Romeo is defensive as when he is with Benvolio he crosses his arms and says is the day so young which implies that he is in a world of his own and enjoying the fact that he is miserable. Then Romeo is shut out from the injured man because the door is slammed in his face. This is a reminder of the feud between the two families and after his event, Romeo flounces off which suggests he no longer wants to be a part of it. The way in which Luhrmann introduces the character of Romeo is quite similar to the way in which Zeffirelli did it. As in Zeffirelli, when the camera switches to the first shot of Romeo the background music becomes slow and dreamy and Romeo is alone, framed in the cliff on a beach. Romeo is sitting with his back to the city which is symbolic as it shows he does not want anything to do with the feud and he is looking out to sea which immediately suggests that he has depth and is not shallow like the other lads. Then Luhrmann zooms in on Romeos face but uses very soft focus so this gives the impression that Romeo is gentle and romantic but not aggressive and violent like the other lads he is friends with. The camera then zooms back out and shows that Romeo is dresses like a business man but casually as he has his top button open. He is writing and speaking the words as he writes them these are actually his lines but as he is writing it looks like he is writing the play which makes him seem romantic. As in Zeffirelli, when Romeo sees his parents he suddenly looks annoyed or uncomfortable but different to Zeffirellis version, he does not fit the Italian stereotype as he is blond and pale-skinned. However, the Romeo presented in this film of the play is also bored with the feud and fighting which is the same in Zeffirelli so Luhrmann did try to keep some authenticity but not as much as Zeffirelli did. I will now look at the introduction of Juliet in both the Zeffirelli and the Luhrmann dramatisations of the play. In the Zeffirelli version there is a scene before we see Juliet in which Paris has come to ask her father for Juliets hand in marriage and her father accepts but asks Paris if he could wait a year or so, so that she would be a little older as she is only 13. This prepares the audience for the fact that Juliet is going to be so young and vulnerable even before they get to see her. This scene does not take place in the Luhrmann adaptation. When the camera first switches to Juliet the music becomes very light-hearted and seems to be skipping along so this stresses Juliets youth. Juliet is laughing and playing with the nurse which shows how childlike she is compared to Romeo. She then appears at a window which she is framed in so that she looks like a Renaissance painting as she is very elaborately dressed and heavily made-up. There is then a close-up of her face which shows her to be very young, have a heart-shaped face and be very demure, innocent and wide-eyed which again stresses her youth. She also fits the Italian stereotype perfectly and looks even younger than Romeo did as her hair frames her face as well as the window framing her. She is wearing a red dress which is very bright and rich but also symbolises romance, blood, passion and danger and so stands out when she attends the ball later in the film. Juliet is then called for by the nurse who says her mother wants to see her and immediately, Juliet straightens her hair and dress and runs off in her mothers direction. This shows she is still very obedient and only cares about doing what her mother wants her to do. She is a contrast to Romeo in this scene as she is in a family home, skipping and laughing but Romeo is moping around by himself so this implies that Juliet is still a child without any thoughts of romance or marriage but that Romeo is older and more mature. When Juliet arrives at her mothers chamber the mother sends the nurse out of the room and Juliet looks puzzled and uncomfortable without her presence. This shows that she is actually closer to the nurse than her own mother which the audience will find sad. The audience know that her mother wants to talk to her about her marriage to Paris but Juliet doesnt and seems to be worried when she is wondering why she as been sent for as she bites her lip. When her mother asks her if she will marry Paris, Juliet says she will but she only seems to be saying so because she knows her mother would be angry if she refused. This shows that Juliets mother is very controlling of her daughter, even if she hardly ever talks to or does anything with her. In the Luhrmann adaptation the first shot of Juliet is a close-up of her face. She doesnt match the Italian stereotype and seems to be much older than the character from the play really was. As in Zeffirelli, Juliet is very wide-eyed and her face is framed with her hair but she is not heavily made-up as Juliet in Zeffirelli was. She then plunges her head into the water which symbolises freshness and nature which in turn symbolise her youth. She is dressed in white which is different to Zeffirelli and this symbolises purity and nature. When the nurse calls for Juliet, Juliet is still obedient as in Zeffirellis version but she doesnt seem as respectful to her mother she has a teenage look on her face as if to say oh, not my mother again which is one of the things Luhrmann has updated. When she reaches her mothers room Juliet looks impatient when waiting for her to talk as if she thinks she has better things to do than listen to her mother but she did not do this in Zeffirelli. This has, again, been updated to appeal to the audiences of 1997. Then, her mother shows her a photograph of Paris and Juliet looks puzzled at fist but then she says the same lines as she did in Zeffirelli which shows she is still obedient, if not as respectful. After her mother leaves the room, Juliet looks thoughtful as if it is beginning to dawn on her that a marriage has been arranged for her and this is much faster than in Zeffirelli the whole play takes place over a few days in the Luhrmann film but in Zeffirelli it is much slower. In conclusion, I think that both films were successful in introducing the characters of Romeo and Juliet but that Zeffirelli kept to his traditional aims in doing it and Luhrmann used a more modern approach.

ANalysis paper Essay Example | Topics and Well Written Essays - 1250 words

ANalysis paper - Essay Example Finally, I will evaluate the success of these arguments, with the goal of understanding the role of class in contemporary African American racial relations. I will conclude that while West’s notion of nihilism as an underlying cause is an appealing one, it is impossible to determine a causal relationship between the many different problems facing the lower class African American community. For West, nihilism is â€Å"the lived experience of coping with a life of horrifying meaninglessness, hopelessness, and (most important) lovelessness† (West 4). West emphasizes that nihilism is neither a problem lying in any social or political structure nor a behavioral flaw, but rather it is â€Å"a disease of the soul† (West 5). West’s approach, then, is different from that of the liberal structuralists and conservative behaviorists. The problem with both of these groups, according to West, is that each fails to notice and address what he takes to be the real problem: the nihilism with which poor, black communities seem to be stricken. Furthermore, both groups only address one part of the problem at a time while the truth is that â€Å"structures and behavior are inseparable, that institutions and values go hand in hand† (West 2). In other words, there is no way to find what is the cause and what is the effect between structure and behavior in the blac k communal problems. Instead, it is this nihilist point of view that underlies and unites both issues. But if the problem cannot be isolated as neatly as the liberals or conservatives suggest, what can be done differently? West proposes that the ‘cure’ for nihilism is â€Å"a love ethic† that might help the African American population to feel that they are important and valuable members of society (West 6). In order to effect this sort of change, West uses the suggestions of both the structuralists and the behaviorists to help fix both the structural problems at hand

Common Assessment Research Paper Example | Topics and Well Written Essays - 1500 words

Common Assessment - Research Paper Example The company has been a subject of criticism for its products mainly due to the fact that they are causing high levels of obesity to the customers. In an effort to curb this recent challenge that it has been subject to mainly in the western countries, McDonald’s Corporation has introduced healthier items in its menu which are inclusive of: fruits, salads and wraps. The fast food restaurant as has already been preempted has operations in markets globally hence it is fairly distributed in very many countries. In regard to this paper though, the main attention will be placed in India, France, England and China as a critical analysis and comparison is carried out on the marketing mix that the company employs mainly in the identified countries. McDonald’s Corporation’s 4P’s Marketing Mix McDonald’s forms part of the brands that are best known worldwide hence its main aim in marketing is to continue building stronger its brand in international markets by b eing a perfect listener of its customers. It is important though to take note of the fact that McDonald’s faces stiff competition from other fast food restaurants hence the need for a very competitive and effective marketing mix so s to continue emerging as the best in the diverse markets. Having identified the target customers that it is dealing with, McDonald’s comes out strongly to create a marketing mix that optimally appeals specifically to the target group (Kurtz 2010). The four main tools of marketing that are used in marketing mix are: product, price, promotion and place. In order to come up with the perfect marketing mix that optimally works for the benefit of the company basic questions are answered by the marketing department at McDonald’s. The questions whose answers determine the type of marketing mix to be used are: which products are well received in the market; what prices are the consumers willing to pay for the desired products; what television programs, newspapers are and advertising journals are mostly red and viewed by the consumers and which restaurants are mostly visited. This then offers the basis for identification of specific marketing goals of the company. With the marketing goals available, then the marketing mix (which is the focal interest point of this paper) can then be formed. Just as it is the case in other companies, the marketing mix of McDonald’s involves the four Ps which are exclusively analyzed in the following part in reference to McDonald’s. In regard to the ‘Product’ McDonald’s places more emphasis on efforts targeted at developing a menu which has what the customers do want. This is determined in McDonald’s using market research which is a very active department in the company given the fact that the requirements of the customers do change over time very rapidly. The fashionable foods today may be highly disregarded by the customers the next day (Kurtz 201 0). In an effort to keep up with the pressure that is created by the ever changing wants of the customers, McDonald’s has literally changed the old products with new products and it is still continuing to do so as to remain competitive in the market. In regard to its products, McDonald’s is very keen in knowing the fact that during the life cycle of a product in the market, changes do occur. Investment is therefore injected in the product depending on the stage at which it is in the market. It is due to this approach that at a given time, McDonald’